How do webhooks work?

In web application terms, webhook is an HTTP post that updates information when something happens. It provides events notification via HTTP post. What does it have to do with marketing? Webhook is used to send data from one application (for instance, your active campaign account) to another system or database. Read more…

The Art of Email Marketing

Traditional prints, and direct mail brochures used to be the main mediums of marketing. Nowadays with email marketing, information transmits faster than before. This is why we have fewer promotional materials printed. Businesses use email marketing to be more eco-friendly. Another benefit is they can always send more emails as Read more…