Users can view metrics on performance of individual components and channel in the context of a campaign. They can create reports to view data and the performance of a report as a whole.
Here’s how we generate a report based on filter and function. Simply go to the report editor and input the data source, campaign value, and campaign filter. Read More
Each marketing automation platform handles interfaces, logic, and automation differently with visuals, terminology, and interfaces.
There’s a method behind it all, but it’s not always obvious to new automation users. While we think Mautic’s campaign structure is friendly for newbies, there are many ways to reach a specific goal. To effectively deploy campaigns, you might still want to map out the logic and get there as soon as possible. Read More
Want an e-blast to generate more prospects for your sales team? Whether you are planning to send emails to active clients or dormant contacts that need to be reactivated, it’s important to configure proper Mautic emails settings to ensure prompt delivery. Read More
Ever since Mautic’s lead scoring have been debuted, automators are intrigued by how contacts interact with smart content and campaign emails. As MarTech becomes a vital interest for enterprise marketers, we are excited to implement a scoring system to further enhance lead scoring and attribution in Mautic. Read More