Marketing automation that’s tailored, timely, and relevant
“Automated marketing,” sounds futuristic, doesn’t it? After all, the promise of automated marketing is a software enablement allowing marketers to define certain tasks, logic, and processes, which the specialized software then interprets, stores, and executes.
To refine marketing to the next level, dynamic content help users generate images, buttons, product options that are specifically tailored to the product categories they like, pages they’ve viewed, or items they’ve purchased before. This is also known as smart or adaptive content. The meaning of “Dynamic” is when the website or email content changes based on the website based on user’s profile data or history of interactions with a company.
In Mautic, dynamic content can be generated on a web page for both anonymous visitors and known contacts based on a set of conditions. We can simply embed test filters within a token or slot onto landing pages or emails. When someone visits your site and the conditions on the filters are met, the DWC will be displayed.
How dynamic content works
Dynamic content is mostly powered by applications and scripts running on the hosting server. When user make a request, these applications work in tandem with the web server to parse the request, generate content based on request, and deliver content to users as though as it were static content. To increase efficiency, dynamic content enable servers to serve user-specific content on the fly for blogs, search engine results, social media, and wikis. Large websites rely on dynamic content to pre-propagate almost all of the unique content.
Benefits of dynamic content
- It’s personalized message to your readers. Every single response is crafted based on users’ request and previous interactions with the website.
- Scripting language that power dynamic content can be tapped into a variety of external resources including local filesystems, database, and other servers.
- Dynamic website is a two-way street: they provide content to users and allowing users to relay information back to the server.
- Websites load dynamic content over a pre-loaded webpage without users noticing it. This speeds up the load time on many web browsers and lightens the workload of the server platforms.
Get ahead of your industry competitors by leveraging this tailored approach in emails and webpages.