In a hyper-competitive environment, email marketing is key to reminding customers how important your brand is.
You might already have a list of subscribers entered into the contact list. However, they are still learning about your products and services. They are gaining more awareness and attraction towards your brand. What you need to do to retain their loyalty is: believe in what you are selling.
How to Craft a Quality Newsletter?
Make this an extraordinary newsletter tailored specific to your email marketing segment. This will make the subscribers feel more connected to your company. In a sense, your brand resonates with their interests. The topics are relevant to their needs and wants.
In the end of the day, direct communication is the key to target your audience. You want to make them crave and learn more about your brand. And ultimately understand the value proposition of your brand. Once you have cemented their interest, don’t stop creating content and interacting with your audience. Because this will cultivate a strong customer base and strengthen the ability of communication with your customers. Your company will be the best, the most adapt, and the most receptive to changes in customers’ preferences. Don’t stop making new offerings. Don’t let yourself be complacent in processes that already works. Find ways to innovate and improve. Impress your customers by predicting their needs and desires. This is what we call evolutionary marketing, adapting to ever-changing methods and making yourself an inventor of communication.
Here’s an example of an email newsletter drafted by our in-house copywriters and designers.
A good email newsletter includes five pillars:
1. Anticipate your contacts’ needs and wants
2. Write in a down-to-earth tone, tell them a vivid story and describe everything as though as they are experiencing this with you in an intimate environment
3. Provide informative, guided content. Include introductions of the articles and draw your audience in.
4. Stick with one consistent theme in an email newsletter. DO NOT place emphasis on many topics. In other words, don’t sidetrack and introduce promotions and offers that are irrelevant to your theme.
5. Have clear and specific call to actions for your subscribers to sign up for your packages
Faithspring Spa & Resort E-Newsletter Sample:
Good Practice for e-newsletter design
Aesthetically, a good newsletter has elaborate headings and subtitles to inspire readers to learn more. You want your audience to be excited about what you have to offer. The text blocks below each title should be a brief description, nothing extending over 60 words.
If you run out of space for descriptions, no problem! Your readers can always refer to your website for all the information they need.
You can include articles in the newsletter, but DO NOT directly place the entire article into the email body. This will be absolutely unnecessary and confuses the reader. List the featured articles and link them back to the blog/resource section of your website. That way your readers can easily access the most relevant content.
What are the more appealing colors in an e-newsletter?
Color scheme is also an important part of email newsletter design. Think in the audience shoes. What colors most represent your brand values? How does it portray your company? Our general advice is to use colors that complements with your brand name. If you selecting a color for the header/footer of an email, go with simple colors.
For example, white logo can be paired with teal green, darker shades of beige, yellow, or pink.
Black or darker logo can be paired with white, light grey, olive green, or lighter shades of purple.
There is no hard and fast rule in terms of color coordination. You have an idea about using dark and light contrast to make your brand stand out. And the best practise with colors is to take a note of the hexcodes or rgb codes for your brand colors. This will provide more accurate and consistent brand colors.
Images is a must for your e-newsletters
Jazz it up with attractive photos. Make sure the photos are appropriate and relevant to the content. Take into consideration the resolution of your images. Typically 600-800 dpi is a good range for desktop and mobile app views. As much as high resolution is terrific for on-screen displays, DO NOT make the size of your pictures prohibitively large to load in an email. We don’t need immaculate-looking graphics for gamers. This will make your audience a hack lot easier to load your email especially when they are travelling in a country with low internet connectivity speed. Have fun! Enjoy decorating your marketing emails!