When you first start your dietitian practice, it can be challenging to build your clientele. But fear not, everyone new has gone through this same stage. You may have met your first client through word-of-mouth from your circle of friends or referral from a gym nearby.
Without an online presence, it is difficult to promote yourself anywhere else in the world. Online marketing unleashes more potential to expand your client base than offline. And here’s why. It’s great that you have partnered up with local businesses to promote your brand (ie: gyms, spas and clinics). But what about the next steps. What can you do to expand your promotional channels? The answer lies in digital marketing.
Digital Marketing Powers Your Business
Yes, you are a sole proprietorship. Do not underestimate the power of online marketing. Think of You, yourself, as a brand. You are representing your own company. Makes sense to set up a website for visitors to know that your business exist! This is very important. Impetus to the center of what goes on in your business. Your website is where your visitors get a first impression and interact with the online content published on the blog section. The first step you should do as a business is to build brand awareness. Start with a bio to introduce yourself, write about your specialty in professional services, and community work. Establish your credibility online with engaging publications. Talk about your experiences as a dietitian. Provide health and wellness advice to your audience. Show that you are here to guide people healthy way of living.
How to attain conversions?
Congrats! You have published rich content and created a unique voice in your website. This is the foundation of inbound marketing. At this stage, you have plenty of useful content to attract visitors. Now it’s time to focus on how to convert these traffic into customers.
In order to promote your services, the most critical component to build is the landing page. The main purpose of a landing page is to get visitors to subscribe for e-newsletters or buy. This is the touch point of your brand where visitors come into contact with your key offering. Therefore it is essential to make this an appealing experience for them. Customize your landing page with prominent fonts for the best offerings you have. Make sure your call to action is loud and clear. If you are trying to attract email subscribers, use a free downloadable publication to incentivize them to subscribe. If you want your visitors to convert to paying customers, display a clear price grid to show your best offers. Create a form with as little fields as possible to make it convenient for your visitors to schedule for an appointment with you.
Launch your first campaign
Now that you have created contact forms for email subscriptions. You need to design your email newsletter. Depending on how often you can deliver fresh new content to the subscribers, you should think about how many times a month and the format of the emails. Some audience prefer short content, while others may want longer form. Organize your contact list based on the types of emails they prefer to receive. This way, your email campaigns are sent to the right target recipients.
Email Campaign Split-Testing
For the same email campaign, you can do split-testing by thinking about using different phrases in the subject lines and adopting different layouts. Based on the test results, you can choose the best performing email template and make this the primary format in your email campaigns. This will maximize the open-rate of your emails, engages more viable customers, and generate more ROI for your business. Leverage the potential of email marketing. Make this a remarkable campaign for you and your prospects.